Global Direct Response TV:

At Thane, one of our goals is to build a long term relationship with you by helping you build a successful business around the world!

Thane performs the media purchasing function in-house at its various international locations. With programming available to approximately 500 million households, we are one of the largest buyers of direct response TV programming media time. We control 250,000 half-hours of cable and broadcast time and 500,000 short form slots per year in the U.S. and abroad. We also own and operate 7 full time home shopping channels.

Our extensive media contacts and ability to negotiate, result in reduced rates and choice time periods in strategic terrorities around the world, all of which contribute significantly to the bottom line success of your business. Thoughtful and conscientious media planning can ensure long-term exposure and maximum profits for your direct response TV production or spot commercial. Thane's in-house professionals will structure a complete media strategy for you that includes:

• Media planning
• Media testing
• Product price testing
• Demographic analysis
• Response analysis
• Roll-out recommendations